Aaron Bernard
November 29, 2024

Community Engagement for Aviation Projects

Community engagement is critical for the success of aviation infrastructure projects. Runway expansions, new flight paths, and terminal upgrades often have direct impacts on surrounding communities.

Community engagement is critical for the success of aviation infrastructure projects. Runway expansions, new flight paths, and terminal upgrades often have direct impacts on surrounding communities. A proactive approach to addressing concerns around noise, pollution, and local development is key to securing public support and ensuring project timelines stay on track.

Key Challenges in Aviation Community Engagement:

  • Noise Pollution:Noise from aircraft operations is one of the most significant issues for communities living near airports. As flight paths change or expand, addressing concerns about increased noise is crucial. This is particularly relevant for airports like Brisbane, where the new runway introduced significant changes to noise footprints in local suburbs. Dan Cain explains, "Noise management is not just about mitigation—it's about listening to the community and being transparent about how these impacts will be managed."
  • Environmental Pollution:The environmental impact of increased air traffic, particularly in terms of carbon emissions and local air quality, is another major concern. Communities are increasingly pushing for greener solutions, demanding that airports and airlines implement measures to reduce their environmental footprint.
  • NIMBYism (Not In My Backyard):Often, the opposition to aviation projects is less about direct impact and more about perceived changes to local aesthetics or quality of life. NIMBYism can delay projects, making robust community engagement essential. "Overcoming NIMBYism requires empathy and transparency. If people feel heard and see the benefits of a project, resistance can be mitigated," says Dan.

Squeaky Wheels – Perth Example:

In some cases, a vocal minority can exert significant influence over public perception. One such example is the single resident in Perth responsible for filing thousands of noise complaints about aircraft. While this represents a small subset of the population, it highlights the power of vocal opposition and the importance of addressing concerns head-on.

What Are the Solutions?

Consultation:Early and frequent consultation with the community is essential. This includes holding public forums, conducting surveys, and providing clear data about noise and environmental impacts. The more informed the public is, the more likely they are to support the project.

Engagement:True engagement goes beyond consultation. It involves incorporating community feedback into the project design. For example, altering flight paths or limiting operational hours to minimise noise disruptions can foster goodwill with residents.

Action:Transparency about the actions being taken to address concerns is crucial. Airports must clearly communicate how they will mitigate noise and environmental impacts and ensure the community understands the benefits of the project. "Action speaks louder than words," Dan says. "When the community sees tangible steps being taken to address their concerns, trust is built."

Spatial Media Case Studies:

  • Airservices Australia:Spatial Media played a vital role in helping Airservices Australia communicate changes to flight paths through digital platforms, providing clear visualisations of the impacts on local communities.
  • Melbourne Airport Masterplan and Flight Tool: To support the ongoing development of Melbourne Airport, Spatial Media developed accessible and transparent communication strategies to educate the public on how future projects would impact local communities,
    Check it out HERE

Dan reflects, "At Spatial Media, our role is to demystify complex projects. By breaking down technical data into digestible information, we help bridge the gap between project teams and the public."

Effective community engagement is essential for aviation projects to succeed. From consultation to action, airports need to ensure that they are addressing community concerns while highlighting the broader benefits of their projects. As seen in Spatial Media’s work with Airservices Australia and Melbourne Airport, clear communication, transparency, and action are key to building public trust and delivering projects on time and on budget.

from our clients

Spatial are my go-to for solutions

Spatial are my go-to for solutions nobody has dreamt up yet! They have an incredible knack for combining tomorrows tech solutions with creativity, intuitive UX and analytics. The results are engaging interfaces that are impactful and ultimately bridge the gap between project and stakeholders.
66
99
Kate Kernaghan, Company Director, Factotum Communications

They look tremendous, the team have done amazing work!

Our booth very popular - the corflute poster was so incredible to point at our ideas, even at a concept level. Well done to you and the Spatial Media team!
66
99
Rainer Knobloch, Co-Founder - Strategy and Operations

It was a pleasure to work with everyone

Spatial Media masterfully brought our CETO wave energy technology to life and provided a glimpse into how we're harnessing the immense power of the ocean to create clean, renewable electricity. Thank you to Spatial Media - Visual Engagement Solutions for their incredible work on this animation!
66
99
Brighid Jay, Chief Commercial Officer, Carnegie Clean Energy

A very straightforward and fun process for EnergyAustralia

From the initial kick off meeting to the final video, it was a very straightforward and fun process to work with Spatial Media. The final video is outstanding and really helped bring the project to life for our stakeholders. Highly recommended.
66
99
Matt Bruers, Development Director, Wooreen BESS, EnergyAustralia

Top shelf solutions for North East Link project

Spatial Media offers top shelf solutions that help tell the often intricate stories around the construction of major infrastructure. From animations to 3D models, dealing with Spatial has been seamless, and the end results have been first class.
66
99
Jamie Aldridge, Communications Manager, Spark – North East Link – D&C 

Airside Driving Simulator an important part of the training program

It can be storming outside. It could be night time. Any time of the day or night we can create these simulations. It’s very flexible.
66
99
Niel Young, Training Coordinator, Brisbane Airport

Enhancing and innovating communication for Melbourne Airport

Spatial Media is an excellent partner and we’ve been impressed by the work the team has produced for Melbourne Airport to help inform our travellers and community about our terminal upgrades and new runway. They are great to deal with and deliver a polished product with creative thinking and a can-do attitude.
66
99
Andrew Lund, Head of Media and Communications, Melbourne Airport

They are our go to tech-savvy experts with huge amounts of creative flair!

COVID19 social distancing restrictions made having our large scale community event nearly impossible, so we decided to take our face-to-face event online. Spatial worked really closely with us to develop the concept, design and platform that would host our virtual community event. The Spatial team are exceptionally creative, with a fantastic ability to bring your idea to fruition in a way you never thought possible. They made our pen on paper scribble into something that over 45k stakeholders visited online, more than what we could have reached in person. Thank you
66
99
Emily Divitaris, Senior Communications Advisor, WestConnex

Valuable long-term partnership with Brisbane Airport Corporation

The Spatial Media team are always professional, well organised and continuously deliver high quality content pieces on time and on budget. They bring new ideas to the table and constantly adapt to changing requirements. I would highly recommend Spatial Media to all.
66
99
Lauren Graham, Head of Commercial Marketing, Brisbane Airport Corporation