Spatial Media’s extensive range of digital engagement and visualisation solutions have helped engage with Victorians and prepare them for journeys using the new tunnels and road connections prior to the December 2025 opening.

The Explore Your Journey online tool created for the West Gate Tunnel Project and Transurban teams, allows users to visualise how the upgraded West Gate Freeway, West Gate Tunnel, and new ramps and connections will transform travel across Melbourne. The tool was designed to ensure drivers, freight operators and the wider community were informed, confident and ready for the changes ahead of opening weekend.

The Explore Your Journey tool combines interactive maps with detailed route explainer videos, allowing users to explore new travel options and understand how different journeys work. A dedicated freight feature, designed for truck drivers and logistics companies is aiding industry change education. Linkt team were also able to use the tool as a virtual tour as part of their education on the new toll roads.

By making complex transport infrastructure easier to understand, the tool supports better driver education, journey planning and highlights the improved connectivity the West Gate Tunnel Project will deliver for millions of drivers each year.

The launch of the Explore Your Journey tool earlier in 2025 coincided with a roadshow across Victoria where members of the public were able to experience the West Gate Tunnel before it opened. Using the driver simulator built on Spatial Media’s Spatial Reality platform, attendees could get behind the wheel and virtually drive through the tunnel and its new connections, providing a realistic preview of future travel conditions. Spatial Media supported the driver simulator development from concept to installation and featured at major events including Australian Grand Prix, Avalon Airshow and The Royal Melbourne Show to connect and excite community.

Spatial Media has leveraging advanced visualisation and engagement technologies to support community understanding of different project and design elements. We have delivered many high-quality 3D image renders and videos throughout the project lifecycle to support visual engagement across web, print and social channels.

‍

Our core digital engagement tool from the early days to completion included development of an Interactive 3D experience on our Spatial Reality platform for the West Gate Tunnel Project Visitor Information Centre. Delivered through large touch-screen kiosks, the experience allowed visitors to individually explore the full scope of the tunnel and associated infrastructure upgrades, helping them understand the project in fine detail, to scale and learn about new journeys with an inbuilt route planner. Spatial Reality interactive 3D platform also enabled the project teams to curate their own content from the model including flythroughs, 3D image renders and custom driver videos.

The interactive 3D model was updated as the design and project progressed over many years and used to connect community to relevant changes in a clear visually engaging manner as seen in the video above.

To further enhance engagement, our team developed two fully interactive augmented reality (AR) experiences, seamlessly integrated with the project’s 3D assets. The AR experiences focused on the Northern Portal of the West Gate Tunnel and the Tunnel Boring Machine (TBM), featuring interactive tooltips, a day/night lighting slider, and detailed mechanical breakdowns. These immersive experiences delivered a deeper understanding of how the tunnel was built and how it operates, increasing visitor engagement by more than 130%.

Cyclists are another key stakeholder group for the project with the project providing new and upgraded cycling trails connecting the inner west to the wider bike network. We developed a 360 video series on the new veloway to enable cyclists to experience their new journey prior to opening through virtual reality headsets at community events, pop ups and activations. Seen pictured above is Minister for Transport Infrastructure and Minister for Public and Active Transport Gabrielle Williams trying the headset at Avalon Airshow.

From interactive 3D and augmented reality to online journey planning tools, we ensure that we’re continuing to help major infrastructure projects communicate complex information in clear, engaging and accessible ways.

Love what you see? Get in touch with us at contact@spatialmedia.io to find out how we can create a fully customised community engagement solution for you.

‍

from our clients

Spatial are my go-to for solutions

Spatial are my go-to for solutions nobody has dreamt up yet! They have an incredible knack for combining tomorrows tech solutions with creativity, intuitive UX and analytics. The results are engaging interfaces that are impactful and ultimately bridge the gap between project and stakeholders.

Kate kernaghan, company director, factotum communications

From day one, Spatial Media grasped exactly what we needed

From day one, Spatial Media grasped exactly what we needed: a simple, interactive way for our community to stay up to date on local works. Their team was easy to work with, highly responsive, and open to every adjustment we requested. The end result exceeded our expectations.

Chris Ashton, Lismore City Council

Enhancing and innovating communication for Melbourne Airport

Spatial Media is an excellent partner and we’ve been impressed by the work the team has produced for Melbourne Airport to help inform our travellers and community about our terminal upgrades and new runway. They are great to deal with and deliver a polished product with creative thinking and a can-do attitude.

Andrew Lund, Head of Media and Communications, Melbourne Airport

I would strongly recommend them

We have engaged Spatial Media to deliver digital marketing on multiple projects across multiple states and the results have been nothing short of excellent. The broad praise from all who view their video productions is unanimous and highly complementary. The collaboration with the client to ensure content is both relevant and accurate is a hallmark of the service and for anyone requiring this very specialised service I would strongly recommend them as representing both value and spectacular outcome.

Leon Key, Managing Director, Procon Developments

They were committed to accuracy and no ask was too hard

Spatial Media understood our brief to a tee and delivered a high quality animation and renders to bring our project to life for the community. Despite a short timeframe, we were given multiple opportunities to provide feedback and suggest changes, all of which were easily understood and promptly actioned. Isaac and the team were flexible, responsive and hit every deadline. They were committed to accuracy and no ask was too hard. The end product will be a centrepiece for communicating our project to the public.

Emily Hou and Juliana Yu, Landcom

Their can-do attitude was unreal

From the start, it was clear that Spatial Media shared our vision to create a portal that was eye-catching, simple but packed with info! There was nothing that was ever a problem, and their can-do attitude was unreal. Every request we made was met with a “yep, we can do that - we can even do it this other way also (which was generally better that what we had imagined)”. I have been telling everyone who will listen that these guys are just are the real deal - and they can turn stuff around in no time. Can highly recommend working with the Spatial Media team!

Joel Rosendahl

Their responsiveness and flexibility was very well received.

Spatial Media delivered visualisation services brought the concept design to life. Their work was instrumental in communicating the complex design elements to stakeholders and ultimately the broader community. From the outset, Spatial Media demonstrated a deep understanding of infrastructure visualisation requirements, proactively engaging with our engineers and project managers to refine inputs and ensure accuracy. The teams ability to incorporate feedback quickly and collaborative approach made the process seamless and efficient.

Ross Hall, Project Manager, Aurecon

West Gate Tunnel Project Collaboration

See how Spatial Media’s interactive 3D, AR and digital engagement tools helped prepare Victorians for the West Gate Tunnel - making complex transport infrastructure clear, accessible and journey-ready.