Nicole Vaughan
November 29, 2024

Overcoming Project Management Bottlenecks: The Client Content Conundrum

Spatial Media's Jakob J has helped deliver numerous projects for our clients and has picked up a few key learnings on the way.

Spatial Media's Jakob J has helped deliver numerous projects for our clients and has picked up a few key learnings on the way. In his latest blog, he takes a look at one of the key challenges when embarking on any community engagement strategy; the collection and delivery of timely content.

Introduction

Effective project management is like a well-oiled machine, where every component must work seamlessly to achieve the desired results. However, one of the most common bottlenecks we encounter is our clients struggling to gather and send over their content in a timely manner. In this blog post, we will delve into the challenges posed by this issue and explore strategies for overcoming it.

The Importance of Timely Content

In the world of project management, time is of the essence. Government projects often have strict, and sudden, deadlines that must be met to ensure successful delivery. Whether it's a portal, campaign, or product launch, content is a critical component that plays a pivotal role in the project's success. This content could be in the form of text, images, videos, or any other relevant materials.

The Challenges Clients Face

  • Content Scarcity: Many clients underestimate the amount of content needed for a project, leading to delays as they scramble to produce or source it.
  • Perfectionism: Some clients strive for perfection in their content, resulting in prolonged revisions and indecision.
  • Lack of Resources: Clients may not have the necessary resources or expertise to create content, causing delays as they search for external help.
  • Changing Priorities: Clients often juggle multiple responsibilities, and their project may not always be their top priority, leading to delays in content delivery.
  • Unforeseen Circumstances: Life is unpredictable, and personal or professional setbacks can disrupt a client's ability to meet project deadlines.
  • Too Many Cooks – Too many cooks spoil the broth, and too many stakeholders do the same for content. Keep a tight-knit team at the heart of creative decisions and approvals – other stakeholders can and should be involved – but at all costs, try to avoid a committee approach to creativity as it more often than not leads to an approach that ticks boxes, but doesn’t inspire and engage.

Strategies for Overcoming the Content Conundrum

  • Setting Clear Expectations Internally: From the outset, establish clear content requirements, deadlines, and responsibilities within your organisation and team. It is our commitment to help you on this journey as well.
  • Content Planning: We highly suggest developing a content plan at the kickoff stage of the project if this has not already been established. This plan should outline what content is needed, who is responsible for creating it, and when it should be delivered.
  • Content Templates: Ask us for content templates and guidelines to streamline the content creation and supply process. This can help you produce content more efficiently.
  • Regular Check-Ins: We are here to help, flag delays or struggles early on and we will be able to work around it and we are happy to catch up on a weekly basis if required.
  • Flexibility and Contingency Planning: Recognize that delays can happen, and build flexibility into project timelines. Create contingency plans for scenarios where content delivery is delayed.

Conclusion

At Spatial Media, we have successfully executed hundreds of projects, and we're here to lead you every step of the way. Our experienced team specialises in coaching your project to come to life with minimum delays and unforeseen circumstances. We understand the importance of timely content and will work closely with you to ensure that your project stays on track and reaches its full potential. Your success is our priority, and we're committed to delivering results that exceed your expectations. Don't let content delays derail your project—partner with us, and together, we'll achieve your project goals efficiently and effectively.

from our clients

Spatial are my go-to for solutions

Spatial are my go-to for solutions nobody has dreamt up yet! They have an incredible knack for combining tomorrows tech solutions with creativity, intuitive UX and analytics. The results are engaging interfaces that are impactful and ultimately bridge the gap between project and stakeholders.
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Kate Kernaghan, Company Director, Factotum Communications

They look tremendous, the team have done amazing work!

Our booth very popular - the corflute poster was so incredible to point at our ideas, even at a concept level. Well done to you and the Spatial Media team!
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Rainer Knobloch, Co-Founder - Strategy and Operations

It was a pleasure to work with everyone

Spatial Media masterfully brought our CETO wave energy technology to life and provided a glimpse into how we're harnessing the immense power of the ocean to create clean, renewable electricity. Thank you to Spatial Media - Visual Engagement Solutions for their incredible work on this animation!
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Brighid Jay, Chief Commercial Officer, Carnegie Clean Energy

A very straightforward and fun process for EnergyAustralia

From the initial kick off meeting to the final video, it was a very straightforward and fun process to work with Spatial Media. The final video is outstanding and really helped bring the project to life for our stakeholders. Highly recommended.
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Matt Bruers, Development Director, Wooreen BESS, EnergyAustralia

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Spatial Media offers top shelf solutions that help tell the often intricate stories around the construction of major infrastructure. From animations to 3D models, dealing with Spatial has been seamless, and the end results have been first class.
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Jamie Aldridge, Communications Manager, Spark – North East Link – D&C 

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Niel Young, Training Coordinator, Brisbane Airport

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Spatial Media is an excellent partner and we’ve been impressed by the work the team has produced for Melbourne Airport to help inform our travellers and community about our terminal upgrades and new runway. They are great to deal with and deliver a polished product with creative thinking and a can-do attitude.
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Andrew Lund, Head of Media and Communications, Melbourne Airport

They are our go to tech-savvy experts with huge amounts of creative flair!

COVID19 social distancing restrictions made having our large scale community event nearly impossible, so we decided to take our face-to-face event online. Spatial worked really closely with us to develop the concept, design and platform that would host our virtual community event. The Spatial team are exceptionally creative, with a fantastic ability to bring your idea to fruition in a way you never thought possible. They made our pen on paper scribble into something that over 45k stakeholders visited online, more than what we could have reached in person. Thank you
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Emily Divitaris, Senior Communications Advisor, WestConnex

Valuable long-term partnership with Brisbane Airport Corporation

The Spatial Media team are always professional, well organised and continuously deliver high quality content pieces on time and on budget. They bring new ideas to the table and constantly adapt to changing requirements. I would highly recommend Spatial Media to all.
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Lauren Graham, Head of Commercial Marketing, Brisbane Airport Corporation