Nathan Green
April 30, 2024

Inspirations from World Design Day

Held on April 27 each year, World Design Day recognises the ways in which design has changed the world and the importance of design in our daily lives.

Held on April 27 each year, World Design Day recognises the ways in which design has changed the world and the importance of design in our daily lives. Why? Because design can make the ordinary extraordinary, turn the mundane into the remarkable, and perfectly marry function and form.

So, we caught up with our Wizards Behind the Curtain to see what timeless designs have inspired them and how design has influenced our approach to collaborating with our clients and partners to connect major projects to audiences and stakeholders across Australia, New Zealand and North America.

“Our approach to design is always to put the user at the heart of every project,” said Spatial Media’s Creative Director Nathan Green. “Ultimately, good design must balance functionality with form, so our first approach is to ensure that whatever solution we are designing prioritises user accessibility, functionality, and ease of use. We then build on this principle, adding our knowledge of game design, community engagement strategies and technology platforms to build assets such as virtual engagement rooms that achieve the perfect balance of function and form.”

“It’s been interesting to see the designs and designers that have influenced our team, but as you will see from each one, classic design is timeless. My favourite is Fallingwater; it is the stuff of dreams, and its impact on design can’t be overstated; it’s why more than one team member is in awe of Frank Lloyd Wright’s design and vision,” said Nathan.

Here are the designs that have inspired us this World Design Day.

Matt Supranata, Senior 3D Visualiser – Fallingwater by Frank Lloyd Wright

"At almost 90 years old, I’d be surprised if anyone with a love of design or architecture hasn’t heard of one of the world’s most iconic homes," said Matt. Completed in 1938, the home was built over a waterfall and was intended to settle into the site’s rural Pennsylvania setting. It uses limited colours, with flowing designs, cantilevered terraces, and balconies designed to resemble nearby rock formations. The design also incorporates local materials and boulders, which feature as fireplaces and hearths. Wright also made sure that the devil was in the detail, with interior and exterior elements connected seamlessly using recesses in the stonework to hide joins and not interrupt the flow between outside and in.”

Alison Collen, Senior UX Developer – Cars, Mice and Racoons

“I couldn’t choose just one design; it's an impossible task,” said Ali. “As a UX Designer, you are continually immersed in designs and trying to ensure that above all they work for their users, so I am going to pick three designs that show what I think to be the best of style, simplicity and fun.”

It’s just the very definition of sleek. The aerodynamic design not only makes it “go fast” but also makes the car look graceful while doing it. I love the car's compact proportions, notably the smaller grille compared to its siblings, like the Vantage or Vanquish, which fits the car's proportions much better and softens the design. It is an automotive work of art.

The design is so simple it’s almost ridiculous. It’s a curved piece of glass that fits perfectly in my hand, and when I tap it, it responds. For a piece of simple technology to be so well-designed and comfortable to use…it is perfect.

Tails Noir

I am slightly obsessed with pixel art, which might seem to some as if I’m stuck in the 90s. This game brings the 8-bit image-style format right up to date with its stunning graphics and use of parallax. Quite simply, if I were tasked with designing a game, it would look like this. The game is a post-noir narrative adventure in which you can become raccoon private eye Howard Lotor and explore dystopian Vancouver inhabited by animals as you uncover a deeply personal story of change and transformation; what’s not to like?

Nathan Moro, Senior 3D Modeller - Avantgarde Trio G3

“Sure, speakers can be dull black boxes or works of art,” said Nathan. “But in both cases, they have to sound great, regardless of their appearance. For me, The Avantgarde Trio G3 is the perfect balance between the two.”

It’s a very unique design for a loudspeaker, highly efficient, simplistic beauty with a large canvas for the colour-shifting paintwork. I also think it is timeless as it’s hard to tell without knowing which decade it comes from; it could be 60 years old or 60 days old. It's a high-end design without compromising the performance of the object for the sake of that design, but with prices starting at $70,000, it will be a little while before I can upgrade.”

Blake Maverick, Brigadier 3D Generalist - Consolidated PBY Catalina

“Coming in at the tail-end of the Gold Age of Flight, the Catalina, for me, is the culmination of everything that made my personal favourite type of aircraft, the Flying Boat,” said Blake.

“It is such a special, timeless design that combines American excess and some big fat radial engines, all bolted to an amphibious hull, allowing it to go anywhere. At this time, global travel was, sorry - starting to take off, and there would have been a huge sense of excitement about how the world would open because of the age of flight. When you think the Wright Brothers only took to the air in 1903, it’s amazing that we went from the Kitty Hawk to the Catalina in just over 30 years.”

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Spatial est mon partenaire de référence pour des solutions

Spatial est mon partenaire de référence pour des solutions que personne n’a encore imaginées ! Leur talent pour combiner les technologies de demain avec créativité, une expérience utilisateur intuitive et des capacités analytiques est remarquable. Le résultat : des interfaces engageantes et percutantes qui créent un véritable pont entre les projets et les parties prenantes.
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Kate kernaghan, directrice, factotum communications

Ils sont nos experts technologiques de référence, avec une créativité débordante !

Les restrictions de distanciation sociale liées à la COVID-19 rendaient presque impossible la tenue de notre événement communautaire à grande échelle en présentiel. Nous avons donc décidé de le transposer en ligne. Spatial a travaillé en étroite collaboration avec nous pour développer le concept, le design et la plateforme qui allaient accueillir cet événement virtuel. L’équipe se démarque par une créativité exceptionnelle et une capacité remarquable à concrétiser des idées, bien au-delà de ce que nous avions imaginé. Ils ont transformé nos simples esquisses sur papier en une expérience numérique qui a rejoint plus de 45 000 parties prenantes — bien au-delà de ce que nous aurions pu atteindre en personne. Merci !
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Emily Divitaris, Conseillère principale en communications, WestConnex

Riche en détails et naturellement interactif, avec ingéniosité

L’équipe de Spatial Media – interactive visual engagement a créé une application remarquable intitulée « REMONDIS World », conçue pour présenter et mettre en contexte l’ensemble des services offerts par l’équipe Integrated and Managed Services de REMONDIS Australia. L’application est agréable à explorer, riche en détails et naturellement interactive, avec une grande ingéniosité.
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Lisa McCuthion, Directeur général – Marque et marketing, REMONDIS

Ils ont fait preuve d’une grande flexibilité. Je les recommande fortement !

Nicole et l’équipe de Spatial Media nous ont livré un design final et une vidéo promotionnelle exceptionnels. Ils ont fait preuve d’une grande flexibilité et je les recommande vivement !
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Matt Culic, Directeur et consultant principal, Circular Futures Group

Améliorer et innover les communications pour l’aéroport de Melbourne

Spatial Media est un partenaire de grande qualité et nous avons été impressionnés par le travail réalisé pour l’aéroport de Melbourne afin d’informer nos voyageurs et la communauté au sujet de l’amélioration de nos terminaux et de la construction de notre nouvelle piste. L’équipe est agréable à collaborer, fait preuve de créativité et d’une approche proactive, et livre des résultats soignés et professionnels.
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Andrew Lund, Directeur des médias et des communications, Melbourne Airport

Spatial a rapidement saisi nos objectifs globaux

Nous avions un projet énergétique qui était difficile à bien expliquer à nos parties prenantes. Spatial Media a rapidement saisi nos objectifs d’ensemble, puis a travaillé en étroite collaboration avec nous pour produire une réalisation remarquable, fidèle à notre mandat. Nous disposons maintenant d’un outil précieux qui apporte de la clarté à nos parties prenantes et à notre communauté quant à notre projet.
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David Burt, Responsable des communications et des relations avec la communauté, Latrobe Valley, EnergyAustralia

The final product is polished and professional

KiwiRail a entrepris de développer un outil de formation virtuel afin de soutenir l’acquisition et le maintien des compétences liées à la connaissance des parcours. Le produit final est soigné, professionnel, et les retours des utilisateurs sont extrêmement positifs. KiwiRail poursuit sa collaboration avec Spatial Media dans le développement d’outils de formation virtuelle permettant à l’organisation de mieux gérer les risques au sein de son réseau ferroviaire.
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John Gousmett - Gestionnaire de l’amélioration des opérations, KiwiRail