Transurban approached Spatial Media seeking a solution to celebrate their investment in the Public Art Program and to give back to the community with an interactive art education experience. The program includes eighteen signature artworks including contemporary sculpture, artist-designed playgrounds, large-scale murals, a writers walk and an immersive lighting installation.
The client wanted to create a unique sub-brand identity for the arts program, to be able to run an art competition for school children. Furthermore, the solution needed to creatively visually communicate the artworks and the story behind them, with educational resources in an appealing engaging experience targeted at students and teachers.
Named ‘Canal to Creek’ after the waterways that connect the art sites, each work is a site-specific exploration of the relationship between people and place.
Spatial Media designed high-quality 3D modelling with animations and incorporated this into a completely immersive virtual island experience highlighting the artworks and building the site visitor's understanding of the artist, process behind it and picking up on a cultural thread of the eighteen artists that supports local identity and belonging. This virtual world experience space is mobile friendly, is available 24/7 for the community and has the flexibility to accommodate new information, installation updates.
Since 2020 the site has successfully hosted an annual art competition format attracting incredible artworks and engaging school children throughout Australia using Spatial Media’s SpatialEngage platform. Our tailored approach has enabled Transurban the functionality to conduct shortlisting and judging and promote the competition winners all in the one platform.
