Spatial Media’s extensive range of digital engagement and visualisation solutions have helped engage with Victorians and prepare them for journeys using the new tunnels and road connections prior to the December 2025 opening.

The Explore Your Journey online tool created for the West Gate Tunnel Project and Transurban teams, allows users to visualise how the upgraded West Gate Freeway, West Gate Tunnel, and new ramps and connections will transform travel across Melbourne. The tool was designed to ensure drivers, freight operators and the wider community were informed, confident and ready for the changes ahead of opening weekend.

The Explore Your Journey tool combines interactive maps with detailed route explainer videos, allowing users to explore new travel options and understand how different journeys work. A dedicated freight feature, designed for truck drivers and logistics companies is aiding industry change education. Linkt team were also able to use the tool as a virtual tour as part of their education on the new toll roads.

By making complex transport infrastructure easier to understand, the tool supports better driver education, journey planning and highlights the improved connectivity the West Gate Tunnel Project will deliver for millions of drivers each year.

The launch of the Explore Your Journey tool earlier in 2025 coincided with a roadshow across Victoria where members of the public were able to experience the West Gate Tunnel before it opened. Using the driver simulator built on Spatial Media’s Spatial Reality platform, attendees could get behind the wheel and virtually drive through the tunnel and its new connections, providing a realistic preview of future travel conditions. Spatial Media supported the driver simulator development from concept to installation and featured at major events including Australian Grand Prix, Avalon Airshow and The Royal Melbourne Show to connect and excite community.

Spatial Media has leveraging advanced visualisation and engagement technologies to support community understanding of different project and design elements. We have delivered many high-quality 3D image renders and videos throughout the project lifecycle to support visual engagement across web, print and social channels.

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Our core digital engagement tool from the early days to completion included development of an Interactive 3D experience on our Spatial Reality platform for the West Gate Tunnel Project Visitor Information Centre. Delivered through large touch-screen kiosks, the experience allowed visitors to individually explore the full scope of the tunnel and associated infrastructure upgrades, helping them understand the project in fine detail, to scale and learn about new journeys with an inbuilt route planner. Spatial Reality interactive 3D platform also enabled the project teams to curate their own content from the model including flythroughs, 3D image renders and custom driver videos.

The interactive 3D model was updated as the design and project progressed over many years and used to connect community to relevant changes in a clear visually engaging manner as seen in the video above.

To further enhance engagement, our team developed two fully interactive augmented reality (AR) experiences, seamlessly integrated with the project’s 3D assets. The AR experiences focused on the Northern Portal of the West Gate Tunnel and the Tunnel Boring Machine (TBM), featuring interactive tooltips, a day/night lighting slider, and detailed mechanical breakdowns. These immersive experiences delivered a deeper understanding of how the tunnel was built and how it operates, increasing visitor engagement by more than 130%.

Cyclists are another key stakeholder group for the project with the project providing new and upgraded cycling trails connecting the inner west to the wider bike network. We developed a 360 video series on the new veloway to enable cyclists to experience their new journey prior to opening through virtual reality headsets at community events, pop ups and activations. Seen pictured above is Minister for Transport Infrastructure and Minister for Public and Active Transport Gabrielle Williams trying the headset at Avalon Airshow.

From interactive 3D and augmented reality to online journey planning tools, we ensure that we’re continuing to help major infrastructure projects communicate complex information in clear, engaging and accessible ways.

Love what you see? Get in touch with us at contact@spatialmedia.io to find out how we can create a fully customised community engagement solution for you.

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Spatial are my go-to for solutions

Spatial are my go-to for solutions nobody has dreamt up yet! They have an incredible knack for combining tomorrows tech solutions with creativity, intuitive UX and analytics. The results are engaging interfaces that are impactful and ultimately bridge the gap between project and stakeholders.

Kate kernaghan, company director, factotum communications

Un partenariat solide à long terme avec Brisbane Airport Corporation

L’équipe de Spatial Media est toujours professionnelle, bien structurée et livre des contenus de grande qualité, dans les délais et en respectant le budget. Ils proposent régulièrement de nouvelles idées et savent s’adapter rapidement aux besoins qui évoluent. Je recommande Spatial Media sans hésitation.

Lauren Graham, Responsable du marketing commercial, Brisbane Airport Corporation

Riche en détails et naturellement interactif, avec ingéniosité

L’équipe de Spatial Media – interactive visual engagement a créé une application remarquable intitulée « REMONDIS World », conçue pour présenter et mettre en contexte l’ensemble des services offerts par l’équipe Integrated and Managed Services de REMONDIS Australia. L’application est agréable à explorer, riche en détails et naturellement interactive, avec une grande ingéniosité.

Lisa McCuthion, Directeur général – Marque et marketing, REMONDIS

Spatial a rapidement saisi nos objectifs globaux

Nous avions un projet énergétique qui était difficile à bien expliquer à nos parties prenantes. Spatial Media a rapidement saisi nos objectifs d’ensemble, puis a travaillé en étroite collaboration avec nous pour produire une réalisation remarquable, fidèle à notre mandat. Nous disposons maintenant d’un outil précieux qui apporte de la clarté à nos parties prenantes et à notre communauté quant à notre projet.

David Burt, Responsable des communications et des relations avec la communauté, Latrobe Valley, EnergyAustralia

Le simulateur de conduite côté piste, un élément clé du programme de formation

Qu’il fasse tempête à l’extérieur ou qu’il fasse nuit, nous pouvons créer ces simulations à tout moment, de jour comme de nuit. C’est extrêmement flexible.

Niel Young, Coordonnateur de la formation, Brisbane Airport

Améliorer et innover les communications pour l’aéroport de Melbourne

Spatial Media est un partenaire de grande qualité et nous avons été impressionnés par le travail réalisé pour l’aéroport de Melbourne afin d’informer nos voyageurs et la communauté au sujet de l’amélioration de nos terminaux et de la construction de notre nouvelle piste. L’équipe est agréable à collaborer, fait preuve de créativité et d’une approche proactive, et livre des résultats soignés et professionnels.

Andrew Lund, Directeur des médias et des communications, Melbourne Airport

Je les recommande fortement

Nous avons fait appel à Spatial Media pour réaliser des mandats de marketing numérique sur plusieurs projets à travers différents États, et les résultats ont été tout simplement excellents. Les commentaires des personnes ayant visionné leurs productions vidéo sont unanimement très positifs. Leur collaboration étroite avec le client afin de s’assurer que le contenu soit à la fois pertinent et fidèle à la réalité est une véritable marque de leur approche. Pour toute organisation ayant besoin de ce type de service spécialisé, je les recommande fortement pour la valeur qu’ils apportent et la qualité exceptionnelle des résultats obtenus.

Leon Key, Directeur général, Procon Developments

West Gate Tunnel Project Collaboration

See how Spatial Media’s interactive 3D, AR and digital engagement tools helped prepare Victorians for the West Gate Tunnel - making complex transport infrastructure clear, accessible and journey-ready.