The challenge

Transurban approached Spatial Media seeking a solution to celebrate their investment in the Public Art Program and to give back to the community with an interactive art education experience. The program includes eighteen signature artworks including contemporary sculpture, artist-designed playgrounds, large-scale murals, a writers walk and an immersive lighting installation.

Our solution

The client wanted to create a unique sub-brand identity for the arts program, to be able to run an art competition for school children. Furthermore, the solution needed to creatively visually communicate the artworks and the story behind them, with educational resources in an appealing engaging experience targeted at students and teachers.

Named ‘Canal to Creek’ after the waterways that connect the art sites, each work is a site-specific exploration of the relationship between people and place.
Spatial Media designed high-quality 3D modelling with animations and incorporated this into a completely immersive virtual island experience highlighting the artworks and building the site visitor's understanding of the artist, process behind it and picking up on a cultural thread of the eighteen artists that supports local identity and belonging. This virtual world experience space is mobile friendly, is available 24/7 for the community and has the flexibility to accommodate new information, installation updates.

Since 2020 the site has successfully hosted an annual art competition format attracting incredible artworks and engaging school children throughout Australia using Spatial Media’s SpatialEngage platform. Our tailored approach has enabled Transurban the functionality to conduct shortlisting and judging and promote the competition winners all in the one platform.

Try it yourself

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CLIENTS

Spatial are my go-to for solutions

Spatial are my go-to for solutions nobody has dreamt up yet! They have an incredible knack for combining tomorrows tech solutions with creativity, intuitive UX and analytics. The results are engaging interfaces that are impactful and ultimately bridge the gap between project and stakeholders.

Kate kernaghan, company director, factotum communications

They are our go to tech-savvy experts with huge amounts of creative flair!

COVID19 social distancing restrictions made having our large scale community event nearly impossible, so we decided to take our face-to-face event online. Spatial worked really closely with us to develop the concept, design and platform that would host our virtual community event. The Spatial team are exceptionally creative, with a fantastic ability to bring your idea to fruition in a way you never thought possible. They made our pen on paper scribble into something that over 45k stakeholders visited online, more than what we could have reached in person. Thank you

Emily Divitaris, Senior Communications Advisor, WestConnex

Their responsiveness and flexibility was very well received.

Spatial Media delivered visualisation services brought the concept design to life. Their work was instrumental in communicating the complex design elements to stakeholders and ultimately the broader community. From the outset, Spatial Media demonstrated a deep understanding of infrastructure visualisation requirements, proactively engaging with our engineers and project managers to refine inputs and ensure accuracy. The teams ability to incorporate feedback quickly and collaborative approach made the process seamless and efficient.

Ross Hall, Project Manager, Aurecon

They take the time to truly understand your project

Spatial Media are great to work with. They take the time to truly understand your project and communications objectives, deliver on time and to budget, and are flexible and responsive to project uncertainties. The quality of outputs is brilliant too.

Simon Bendall, Director, Traverse ENvironmental NZ

Spatial quickly understood our overall objectives

We have an energy project that proved difficult for our stakeholders to comprehend. Spatial quickly understood our overall objectives and then worked closely with us to produce a stunning production that met our brief. We now have a valuable tool to use that provides clarity to our stakeholders and community about our project.

David Burt, Communications and Community Relations Lead, Latrobe Valley, EnergyAustralia

I would highly recommend Spatial Media to any organisation.

I have worked with Spatial Media on a number of design development and master planning activities. Using Spatial Media’s 3D rapid-option testing capability, we were able to visualise multiple scenarios, leading to viable concepts and in turn to well integrated detailed designs. The team is a pleasure to work with and with their ideas generation approach to challenge and confirm client requirements, they offer significant benefits at all project stages. I would highly recommend Spatial Media to any organisation seeking to improve design development, decision-making, and stakeholder confidence across complex projects.

John Dyer, Director Engineering, Moree Airport

Show you mean business when it comes it engagement

Spatial Media are a perfect project partner. Their innovation and quality of their work is exceptional. The digital engagement assets they create are not only visually stunning but also highly effective in communicating our vision to our stakeholders. The attention to detail and dedication to excellence is consistent across every project. Embedding them in our projects has brought numerous benefits and we constantly look at ways we can integrate them and their work across all project teams. Their expertise in creating interactive engagement portals, 3D renders, animations, and modelling has greatly enhanced our ability to engage with our stakeholders. Their innovative approach and tools have added significant value to the engagement offering that John Holland have. Including the Spatial Media team shows you mean business when it comes it engagement. The professionalism and responsiveness are unmatched and the quality of work prove time and time again why they are the best in the business.

Vesna Newman

our solution for

Transurban Art Prize

Bringing to life the WestConnex Public Art Program – ‘Canal to Creek’ that has activated new and existing parklands in and surrounding the WestConnex road network footprint.